Curiosity

Problem summary

We crave more when teased with a small bit of interesting information

Usage

• Use to drive people toward action
• Use to convert users into leads

Solution

• Reveal enough to arouse interest Consider when, and what, can you hold back and reveal just enough to arouse interest so you can supply a way to take the next step.
• Do something unexpected People will stick around long enough to figure out what is going on.
• Drip-feed information Set up multiple posts that encourage engagement, such as joining an email list for a first look at a new product.
• Allow exploration We get pleasure from recognizing and seeking out new knowledge and information, and the subsequent joy of learning and growing.

Rationale

Reveal just a tiny bit to arouse interest and create a knwledge gap. As humans, we are driven to seek the information missing to closes the knowledge gap. Tease users with a fragment of the whole picture and let them take action to reveal more. You can delay filling in the missing pieces for quite a long time, but be aware of the point where you start introducing too much discomfort.