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Laws
Aesthetic Usability Effect
Doherty Threshold
Fitts's Law
Goal-Gradient Effect
Hick's Law
Jakob's Law
Law of Common Region
Law of Prägnanz
Law of Proximity
Law of Similarity
Law of Uniform Connectedness
Miller's Law
Occam's Razor
Pareto Principle
Parkinson's Law
Peak End Rule
Postel's Law
Serial Position Effect
Tesler's Law
Von Restorff Effect
Zeigarnik Effect
Cognition
Cashless effect
Choice closure
Curiosity
Decoy Effect
Delay discounting
Endowment Effect
Framing
IKEA Effect
Illusion of control
Inaction Inertia Effect
Limited choice
Limited duration
Loss Aversion
Need for closure
Negativity Bias
Optimism Bias
Present Bias
Priming Effect
Scarcity
Set Completion
Status Quo Bias
Sunken Cost Effect
Temptation bundling
Value attribution
Feedback
Feedback Loops
Fresh Start Effect
Kairos
Simulation
Tailoring
Trigger
Gaming
Achievements
Appointment Dynamic
Appropriate challenge
Delighters
Fixed rewards
Hedonic Adaptation
Intentional gaps
Investment Loops
Levels
Periodic events
Praise
Privilegess
Prolonged play
Self-Monitoring
Shaping
Storytelling
Unlock Features
Variable rewards
Handling Data
Alternating Row Colours
Auto-Complete
Copy Box
Dashboard
FAQ's
Gallery
Image Zoom
Search Filters
Slideshow
Sort By Column
Table Filter
User Input
Autosave"
Calendar Picker
Captcha
Completeness Meter
Drag 'n Drop
Expandable Input
Fill in the Blanks
Flagging and Reporting
Forgiving Format
Good Defaults
Inline help box
Inplace Editor
Input Feedback
Input Prompt
Keyboard Shortcuts
Morphing Controls
Pattern Strength Meter
Pay to Promote
Live Preview
Rate Content
Rule Builder
Settings
Steps Left
Structured Format
Undo
Vote to Promote
Wiki
Autosave
WYSIWYG
Navigate
Accordion Menu
Adaptable View
Archive
Article List
Breadcrumbs
Cards
Carousel
Categorizations
Continuous Scrolling
Event Calendar
Fat Footer
Favourites
Home Link
Horizontal Dropdown Menu
Modal
Module tabs
Navigate Tabs
Notifications
Pagination
Progressive Disclosure
Pull to refresh
Shortcut Dropdown
Tag Cloud
Tagging
Thumbnail
Vertical Dropdown Menu
Onboarding
Account Registration
Blank Slate
Coachmarks
Guided Tour
Inline Hint
Lazy registration
Paywall
Playthrough
Walkthrough
Perception
Anchoring
Chunking
Conceptual Metaphor
Isolation Effect
Pattern recognition
Picture Superiority Effect
Recognition over Recall
Reduction
Sequencing
Serial Positioning Effect
Tunnelling
Social
Achievements
Activity Stream
Chat
Collectible
Follow
Friend Reaction
Friend
Friends List
Invite
Leader Board
Testimonials
Miscellaneous
Coupon
Pricing Table
Product Page
Shopping Cart
Tip a Friend
Dark Patterns
Bait & Switch
Confirm Shaming
Covert Ask
False Hierarchy
Forced Continuity
Gamification
Hidden Costs
Intermediate Currency
Price Comparison Prevention
Roach Motel
Sneak into basket
Social Pyramid
Toying with Emotions
Trick Questions
Privacy Zuckering
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Aesthetic Usability Effect
Users often perceive aesthetically pleasing design as design that’s more usable.