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Laws
Aesthetic Usability Effect
Doherty Threshold
Fitts's Law
Goal-Gradient Effect
Hick's Law
Jakob's Law
Law of Common Region
Law of Prägnanz
Law of Proximity
Law of Similarity
Law of Uniform Connectedness
Miller's Law
Occam's Razor
Pareto Principle
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Postel's Law
Serial Position Effect
Tesler's Law
Von Restorff Effect
Zeigarnik Effect
Cognition
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Endowment Effect
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Zeigarnik Effect
People remember uncompleted or interrupted tasks better than completed tasks.