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Laws
Aesthetic Usability Effect
Doherty Threshold
Fitts's Law
Goal-Gradient Effect
Hick's Law
Jakob's Law
Law of Common Region
Law of Prägnanz
Law of Proximity
Law of Similarity
Law of Uniform Connectedness
Miller's Law
Occam's Razor
Pareto Principle
Parkinson's Law
Peak End Rule
Postel's Law
Serial Position Effect
Tesler's Law
Von Restorff Effect
Zeigarnik Effect
Cognition
Cashless effect
Choice closure
Curiosity
Decoy Effect
Delay discounting
Endowment Effect
Framing
IKEA Effect
Illusion of control
Inaction Inertia Effect
Limited choice
Limited duration
Loss Aversion
Need for closure
Negativity Bias
Optimism Bias
Present Bias
Priming Effect
Scarcity
Set Completion
Status Quo Bias
Sunken Cost Effect
Temptation bundling
Value attribution
Feedback
Feedback Loops
Fresh Start Effect
Kairos
Simulation
Tailoring
Trigger
Gaming
Achievements
Appointment Dynamic
Appropriate challenge
Delighters
Fixed rewards
Hedonic Adaptation
Intentional gaps
Investment Loops
Levels
Periodic events
Praise
Privilegess
Prolonged play
Self-Monitoring
Shaping
Storytelling
Unlock Features
Variable rewards
Handling Data
Alternating Row Colours
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Pattern Strength Meter
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Perception
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Isolation Effect
Pattern recognition
Picture Superiority Effect
Recognition over Recall
Reduction
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Serial Positioning Effect
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Dark Patterns
Bait & Switch
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Covert Ask
False Hierarchy
Forced Continuity
Gamification
Hidden Costs
Intermediate Currency
Price Comparison Prevention
Roach Motel
Sneak into basket
Social Pyramid
Toying with Emotions
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